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Learn and master people-based testing techniques to identify the real effectiveness and impact of your ads.

eBook: The ABC's of People-Based Testing

Most marketers agree A/B testing can take a modestly effective campaign and transform it into a brand-defining success. 

Read this eBook to learn the basics of A/B testing, what pitfalls to avoid, and how to run tests for actionable outcomes. 

You'll learn:
  • Techniques for launching people-based A/B tests for faster more accurate experiments
  • Best practices for implementing impression-based creative rotation testing and cookie-based testing
  • Tips for dodging A/B testing pitfalls such as overlap between the experimental and control groups

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