Case Study:

Anheuser Busch Cuts Multi-Version Creative Costs By 46%

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The Situation

Anheuser-Busch’s “Beer With Your Team On It” campaign showcases new Bud Light cans for 27 NFL team partners.

The Goal

To produce unique animated ads customized for 76 football game matchups under a very tight timeline. These would need to include eye-catching animations and 456 tweaks across the set of ads.

The Solution

Download the case study to see how Anheuser-Busch InBev used Thunder CMP to knock out the creatives in three days and at a 46% cost savings.